Paul Justin

General Agent of MassMutual Greater Pacific




I have dedicated my career to supporting advisors and financial professionals in helping their clients achieve financial independence and lasting legacies.


I started in the industry as an advisor in 1986. Since that time, I have been an advisor, a field manager, and led regions for large, national financial services companies.  I have also founded and led my own financial services firms.  I have served as President and Chairman of a regional chapter of the Financial Planning Association, and on advisory committees for several national financial service firms.

Due to my long and broad exposure to all sides of the industry, I have benefitted from an enhanced perspective of the challenges faced by financial professionals in attempting to meet their clients’ expectations. I have found that the vast majority of financial professionals have a strong sense of mission when it comes to helping their clients achieve their goals.

I believe that appropriately staffed teams of financial advisors, leveraging the appropriate technology, are better equipped to meet client expectations of: efficient and effective strategies to help achieve their financial independence and legacy goals, responsive service, and a caring relationship. We believe that practice management remains the biggest obstacle to meeting both client and advisor expectations.  Therefore, we focus exclusively on helping financial professionals effectively utilize proven practice management methods, technology, staffing, and partnership with other professionals to create a positive client experience. 

I am proud to be part of an organization where all of our associates value not just business results and acumen, but have made a commitment to demonstrating:

  • Respect: Courtesy and deference to people for their efforts and humanity, regardless of rank or status
  • Accountability: Taking ownership (and learning) from failures as well as successes
  • Credibility: Exercising diligence, integrity, and transparency in their interactions with associates and clients alike
  • Alignment and Teamwork: Realizing that we must often cooperate and collaborate with others to achieve the most favorable outcome, even when it is inconvenient.


to 2016

Managing Partner, MetLife Premier Client Group of Southern California

to 2015

Market Leader, Southern California, MetLife, New England Financial, and MetLife Resources

to 2013

Managing Director, MetLife of Southern California

to 2009

Managing Director, MetLife Pacific South Coast

to 2001

CEO, ICG Advisors, LLC, a Registered Investment Advisor


President and CEO, Independence Capital Group, Inc.


Branch Manager, Hornor, Townsend, and Kent, Inc. a Broker/Dealer


Brokerage General Agent, RE Lee, Inc, an insurance brokerage general agency


General Agent, Penn Mutual Life Insurance Company

to 2001

Manager, Allmerica Financial

to 1990

Financial Consultant, Equitable Financial Companies (now AXA Advisors)


Chairman of the Board and President of the San Diego Chapter of the Financial Planning Association, one of the nation's largest chapters. Under my leadership, the Chapter achieved its first Gold Award for quality and frequency of programs, membership increase, and overall excellence.

I have served on the MetLife Managing Directors Advisory Council, the MetLife Financial Planning Managers Advisory Council, the MetLife Recruiting, Selection and Training Advisory Council, the MetLife Securities Advisory Council, the MetLife Wealth Strategies Group Advisory Council, the MetLife Managers Marketing Advisory Council, and the Penn Mutual Field Office Strategic Effectiveness committee.

I have been a featured speaker at MetLife's National Management Meetings as well as at MetLife's National Financial Planning Symposium. I have been a GAMA National Management Award recipient for the past 20 years.


I hold a Bachelor's degree in Finance and Banking. I have earned the Chartered Financial Consultant and Chartered Life Underwriter designations and  am  a CERTIFIED FINANCIAL PLANNER certificant from the Certified Financial Planning Board of Standards. I am also a general securities representative and registered principal.  I hold a California Life, Accident and Health, and Variable Contracts License


Author, “The Sole Proprietor Practice Management Model: Failing Mass Affluent Clients and their Advisors Alike”, White Paper, 2015

Co-Author, “The Planner’s A.I.D.E: Using Professional Expectations to Shape Practice Capacity”, Journal of Financial Plannning, April 2016. With Joseph Brocato.

Focus Areas

  • Insurance Strategies
  • Investment Strategies (Reg. Reps Only)
  • Business Owners


  • English


Check the background of this investment professional on FINRA's BrokerCheck